How much money YouTube pays for 1 million views to creators for a single video depends on a number of factors, but the number of views it gets is a big one.
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Creators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube's Partner Program. These ads are filtered by Google, and how much money a creator earns depends on the video's watch time, length, video type, and viewer demographics — among other factors.
Some top creators have ad-placement strategies to maximize their earnings.
For instance, Andrei Jikh, a personal-finance influencer, told Business Insider that he earns more money by including midroll ads, which can run in videos lasting over 8 minutes. They can be skippable or non skippable, and creators can place them manually or have them automatically placed by YouTube.
There are also things creators can avoid to try and boost earnings.
Some videos that contain swearing or copyrighted music are flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). One of YouTube's biggest stars, David Dobrik, said in an interview that he earned about $2,000 a month from YouTube directly, despite his weekly videos gaining an average 10 million views. He earns most of his money through brand sponsorships instead, like his partnership with SeatGeek.
Here's how much money YouTube paid creators for a video with 100,000, 1 million, and 150 million views, according to top YouTube creators.
How much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches. But even some YouTube stars don't realize this.
Natalie Barbu started her YouTube channel while she was in high school about eight years ago.
She'd post videos about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she told Business Insider.
Now she runs a channel with 284,000 subscribers and posts weekly videos about her day-to-day life experiences.
Barbu has more than 20 videos with over 100,000 views uploaded to her YouTube channel. On average, her videos earn between $200 and $500, she told Business Insider in February.
YouTube pays Barbu through direct deposit once a month. After she receives the money, she will save a portion for taxes and she has a separate bank account where she keeps her tax money.
We spoke to four YouTube creators — Natalie Barbu (lifestyle), Marko Zlatic (personal finance), Ruby Asabor (business), and Roberto Blake (tech) — who broke down what they generally earn from a video with around 100,000 views.
Barbu — between $500 to $1,000, she told Business Insider in February.
Blake — between $800 and $1,500, he told Business Insider in February.
Zlatic — between $1,300 and $1,500, he told Business Insider in February.
Asabor — between $2,200 and $2,500, she told Business Insider in February.
When Asabor was first starting out, she thought everyone made the same rate.
But then she found out she was making more money from YouTube than a friend of hers who had more subscribers. Asabor realized that her finance- and business-related videos, which target an older audience, were more favorable to Google's advertisers. These advertisers pay more than others because there are fewer videos on YouTube that attract their target audience.
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